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Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.
The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
Video is the future of digital advertising--no other advertising vehicle combines the sight, sound, and motion of television ads with the interactivity,
targeting, and measurability of the Internet.
The basis of content on the Internet is now shifting from text to video. This allows advertisers to take advantage of the kind of branding
advertising they are used to on television.