When it comes to reaching your customers, video email marketing is one of the most effective tools at your disposal. Email marketing remains one of the most effective forms of marketing. Add video to the mix and you’ve got a marketing powerhouse.
Video Email Marketing By Numbers
Marketing with video is nothing new, however, it is becoming more prevalent. Businesses of all kinds are creating ads and other forms of video content to reach and engage with their audiences. Combining the power of video with the well-established power of email and you’ve got a winner.
Check out these mind-blowing statistics:
- According to research from Hubspot, video content is the number one type of content that consumers want to see going forward.
- Per The Content Marketing Institute, email subject lines that contain the word “video” increase open rates by as much as 19%. What’s more, click through rates increase by up to 65%.
- According to a recent study, over 60% of marketers and small business owners are planning to increase their investment in video marketing.
How To Use Email Marketing And Videos Effectively
There are two basic ways to use video in your marketing. Sending an email with the video embedded, and sending an email with a link to the video. Most email clients don’t allow for embedded email. Gmail, for example, doesn’t allow it.
With some mass email platforms, such as MailChimp, there are other options for your video email marketing campaigns. While MailChimp doesn’t allow you to embed video per se, they do allow you to link to where the video is hosted (such as YouTube or Vimeo) and generate a thumbnail image. When sent to your customer list, recipients will be prompted to click the thumbnail image to view your video. While it’s less exciting than a video inside the email, it is still a compelling piece of content that generates a high click rate.
What Kind of Videos Should I Create?
In general, you’ll have two kinds of lists for your email marketing campaigns; cold and warm. Cold lists are uncontacted or rarely contacted persons. Maybe they opted in a long time ago and you’ve had this list sitting there collecting dust. Now’s the time to use it.
For these lists, introductory videos, explainer videos, and even pitch videos are good options. Keep it short and sweet. Remind them why they’re receiving this email in the first place and hit them with your best video.
Warm lists are typically customers you’ve had some contact with previously. Perhaps they’re on your regular list, or they’re a list of qualified prospects you picked up at a convention. In any case, they’re already interested in hearing from you and what you have to offer.
For these lists, product demonstration videos, pitch videos, or new product videos are good options. Many marketers segment warm lists into specific subsections. For example, the contacts you accumulated at that convention last month may have been interested in a new product you were pitching. Existing customers might be interested in upgrades to an existing product, etc.
Your email lists are sacred and there are numerous ways to segment them for maximum engagement. As a rule, the more you can break your contacts into specific groups, the more highly targeted your video email marketing efforts can be.
Video Email Marketing Is The Future
As you can see, there are all kinds of videos to be made. In the changing world of online marketing, video email marketing is the next step. With Promo by Slidely, a world of beautiful, professional videos are at your fingertips.
Using Promo by Slidely, you can create stunning, visually engaging videos for your email campaigns in just minutes. Or, you can choose from our library of customizable pre-made videos. Did you know that 34% of business to consumer marketers say pre-produced video content will be crucial to their success going forward?
Promo offers affordable pricing plans for any size business. Choose from our library of over 3.5 million video clips, professional and royalty-free music, and 24/7 support. What’s more, all videos you create are 100% yours for life. Guaranteed.
So, what are you waiting for? Video email marketing is not only the future of marketing, it’s the here and now.