Have you ever wondered if you are doing something wrong with your internet video marketing? Are there any secrets or tips that the big brands are holding out on you? Of course, there are! No one always shows their hand, but thankfully we’re here to discuss some of those secrets and how you can use them for successful internet video marketing.
Keep it Short and Sweet
Get to the point within the first few seconds or consider losing your audience. In fact, 20% of your viewers will click away within the first 10 seconds if they are bored or disengaged. There are a few ways in which you can spark immediate interest, including:
- Asking a question.
- Creating a call-to-action.
- Using teasers to hook the audience.
Internet video marketing is customer-centric and it’s all about brand engagement. If your video immediately conveys value, you are on the right track.
It’s All About the Story, Not The Sale
Always remember, consumers are not interested in being sold. They want to be entertained. Sales clutter and spam are all over the internet, so don’t be “that guy.” This is about making the most of the emotional power of a moving image and inspiring your audience. There are hundreds of ways to accomplish storytelling with your digital marketing.
Fashion brands seem to be adept at this concept. Burberry, for example, created an entire romance-drama that is actually relaying the true story of the founder, Thomas Burberry. The campaign is entitled “The Tale of Thomas Burberry,” and has been viewed over 15 million times. Comments include “This is the best ad I have ever seen,” and “This should be a movie.” When it comes to internet video marketing, Burberry knows what it is doing and, even if you don’t have their budget and resources, you can use them as a great example on how to tell a great story through a series of videos.
There are plenty of ways you can tag your videos so they rank high in the search engines. It is critical that you keep search engine optimization in mind when developing internet video marketing strategies. That’s how people find you.
The first thing you should always do with a marketing video is host it on your own domain and sites. They should live there, embedded natively, because you want all of your traffic driven back to your site for optimum conversion rates.
Also, consider descriptions. These allow Google’s little spiders to comb your video content and have a sense of what it entails. The more it understands, the more times you are suggested to users. Always ensure you tag all videos with relevant keywords and you should be good.
Educate Your People
There is no easier way to add value to your internet video marketing than to educate people. Whether it’s teaching your audience about how to use your products, or thought leadership on industry knowledge, give people an “a-ha!” moment and they pay attention.
If you position yourself as a professional brand in the industry, you can add value to your customer’s lives while collecting leads in the process. It’s a win-win situation for everybody. You network and meet new people, and they have something to take away from your digital marketing tactics. If they value you as a thought leader, they will return to your platforms.
The bottom line is that it’s no longer about making the sale. And if you attempt it too much, people will shut you down. You need to come from a customer-centric approach where you aim to inspire people with your brand vision. This will also create life-long customers.
Ultimately, internet video marketing is all about communicating your brand on a personal level and connecting deeply with your target audience. When you’re ready to jump in, look no further than Promo by Slidely. It’s a great platform to get a head start. Not only can you choose from an array of high-quality video templates, you can tell a story to your audience within minutes.