The web is a crowded place these days and one way to stand out is with SEO video marketing. Sure, you can spend thousands of dollars on SEO specialists and try to creep up a few extra rungs on the Google search result ladder. However, there’s an easier and more affordable way to boost your SEO organically with video.
What Is SEO?
Simply put, SEO, or search engine optimization, is how well your website ranks in relevant search engines results. If your business sells cupcakes, you want your website to pop up at the top when a potential customer is searching for cupcakes.
This is especially useful for local businesses that want to improve their local search results. With SEO video marketing, you can climb the search result ladder much more quickly and easily.
How Can Video Help?
SEO may sound complex, but you don’t have to be a computer whiz to know that in many ways it comes down to content. Websites that have great, relevant content are rewarded with better search rankings. Video is one way to accomplish this.
When you integrate quality video content into your website, search engines take notice. Given that video content is driving most web traffic, search engines are prioritizing this content. Video on its own is almost automatically ranked as quality site content.
As part of an effective media mix, video lets search engines, such as Google, know that this is a site that takes its content seriously. In fact, hosting each video on a separate page of your website (as in a blog or vlog) helps search engines index your website more efficiently which is also important for SEO.
Even if you plan on hosting your video elsewhere, the content can be embedded on your website with ease. This also creates an opportunity for you to backlink your website to your video content in the video description.
YouTube, for example, allows for linking from a video to a specific website address. This counts as a backlink to your website and helps search engines establish the connection between the two. This helps to enhance your SEO video marketing efforts.
What About The Video Itself?
You may be wondering how your potential customers will even find the video in the first place. A fair question. There are plenty of ways to use established SEO methods to enhance the search rankings of the video itself no matter where you are hosting it.
YouTube and other video hosting platforms allow uploaders to tag their videos with relevant keywords to help improve searchability. Likewise, metadata (descriptions, title, etc.) help improve your reach and support your SEO video marketing campaigns.
Consistency Is Key
Like blogging, SEO video marketing is all about being consistent. You can upload one video a week or one a month. Whichever schedule suits your business needs, the key is to be creating beautiful videos consistently that target your audience with relevant and engaging content.
All businesses need videos, and truthfully, they need a lot of them. Video opens a world of possibilities for reaching your customers. Besides embedding your content on your website, you can also share your videos across social media, link to them in emails, or use them in online ads.
At all points, your content is being seen, shared, and engaged with by your target audience. The more views your video gets on YouTube, the more relevant the link to your website. The more traffic that your website receives, the more conversions you’ll see.
Incorporating video into both your marketing and SEO strategy is a winning combination.
Get Started with Videos
With Promo by Slidely, outstanding video content is only a few steps away. Our library of over 3.5 million video clips, professional and royalty free music, as well as customizable templates and pre-made videos have everything you need to be successful.
You can start creating stunning, professional quality video ads in just minutes. Need help? Our team is available 24/7 to lend a hand. So, stop wondering if video can help, and get started down the SEO video marketing path towards success.