A decade ago, Apple first coined the phrase, “There’s an app for that” to help them sell their brand new iPhone. But the true power in this saying was the idea that humans were preparing for a tech revolution. It was coming to a point where online tools were readily accessible to everyone.
Today, there are more platforms to run video and online marketing, automate your conversion process, and manage your sales funnels than Apple could have ever had an app for. The internet of things grows at an exponential rate and it seems the second you dream it up, there’s a developer waiting to make it happen.
Why Online Marketing?
Technology is coming at us full force and soon the legacy ways of marketing will be obsolete. It’s important to gather the tools you intend to use and educate yourself now before the internet is flooded. To understand the current value of online marketing, here are a few numbers to think about:
- 82% of Twitter users watch videos right on the platform.
- 45% of people watch upwards of an hour of Facebook or YouTube videos each week.
- Today, and every day over 500 million hours gets watched on YouTube.
- More new video content pops up in 30 days than the major US networks have created in the last 30 years.
These metrics are just a small example of the importance of video marketing. It’s the staple in every online marketing professional’s toolbox.
In fact, 87% of online marketers use video content regularly. To save time and get more done, marketers rely on their trusted online tools. Automation is the key to efficiency and you need to know which platforms really do the work.
Here are the top 25 most popular online marketing tools the web has to offer:
Social Media Tools
Social Mention keeps an eye on your social media presence. It helps you to actively engage in social listening. It monitors the four biggest online marketing metrics:
The tool is fairly simple. You just plug in any keyword (try your brand first) and go.
Everyone using Facebook for online or video marketing needs to use Facebook Page Insights. This is where all the key metrics are stored for analytics purposes. It’s a special tool that gives you an idea about how your competition’s audience interacts with their content.
This social media management tool is essential for the busy business owner. After you have written and produced quality content, sites like Hootsuite allow you to set and schedule your posts to go live at your discretion. Load up the queue for weeks or months at a time so you can worry about more important things. They also have a nifty set of analytics to let you know which platforms to focus on.
Search Engine Optimization (SEO) Tools
Keywords are everything in SEO. They literally are SEO. Use Keyword Tool to view lists of keywords relevant to your target audience. Then use those to spur relevant online marketing campaigns.
Not using Google Analytics? Where’ve you been? It’s time. It comes jam-packed with metrics galore. Use it to track highly specific and relevant online marketing conversion goals. Connect it to your WordPress site and get your stats via their plug-in.
SimilarWeb lets you compare traffic data between your website and any other website online to let you see what’s happening over at your competition’s front door.
Content Marketing Tools
Spredfast is an awesome analytics tool that enables you to take the proverbial temperature of any of your ad campaigns. Find out how effective it is when compared to previous ones. Then adjust based on performance.
Create videos instantly on the Promo video creation platform. With over 12.5 million videos and counting, users can choose from thousands of templates, state-of-the-art music, and even personalize and brand videos themselves for every business.
Piktochart helps you make super-engaging infographics for your video marketing and ad campaigns. Wharton School of Business conducted a study that determined 67% of a digital audience was convinced by a presentation containing infographics, compared to only 50% who were convinced by data presented as text.
Visage empowers you to express each of your creative thoughts and develop breathtaking visuals that resonate with your audience. Add these graphics to your website, ads, or share them on social media.
Headlines are one of the most vital elements of writing. A good one has power. Be it a blog post, news clip, or YouTube vid, use Headline Analyzer to choose the hook you need to score the biggest possible audience.
Hemmingway App encourages leaner writing by highlighting unnecessary or overly-fancy words, difficult-to-read sentences, and grammatical influxes using color codes. The app helps you make your blog posts more reader-friendly and within readability guidelines.
Grammarly exists because most of us can’t afford personal editors to keep embarrassing typos and mistakes away. It combines the portability of a spell-checker with the eagle eyes of a skilled, seasoned human editor. Also, the basic version is free. Can’t beat that!
Evernote is a dream-tool for online marketing. It’s a note-taking app that keeps everything, like your research notes, lists of resources, to-do stuff, etc. all nice and tidy across devices. Sort your items into digital notes, notebooks, or stacks. Keep your sanity.
Email Marketing Tools
Freshmail offers streamlined email templates that are unique and original. It’s the perfect site for those less design-inclined.
Combine your social and email marketing with Ryan Solutions Social Link Sharing Builder. You can encourage content sharing right from email.
PutsMail shows you what your HTML-coded emails look like upon arriving at a recipient’s inbox. It’s a great email marketing sidekick.
MailChimp is a nifty CRM tool that includes a Subject Line Reader. Most of its features are available for free and they offer thousands of fun templates.
If you operate more than one site and really want a central location to keep it all straight, Cyfe is for you. It makes organizing, storing, sorting, and monitoring elements easier.
Scoop.It is a content curation and analytics tool designed to help move marketing efforts forward by giving users social data, comments, shares, visitors, and more. It also integrates nicely with Google Analytics. A super plus.
Oftentimes, commerce companies want to know exactly when a customer made a purchase. Countly provides streamlined, real-time dashboards that report purchases the second they occur.
SpyFu is a competitor-research tool that spits out your competition’s most profitable keywords. Use them to increase traffic to your site.
Find relevant Twitter users in your niche and start your influencer marketing strategy today with FollowerWonk. It’s perfectly within Twitter’s rules.
With QuickSprout, you can open a window into websites similar to yours to help you stay ahead of the competition. Simply enter their URL and sit back. The app will give you all the specs you need!
Since 1996, Alexa has been providing deep analytical insights that allow users the ability to compare and contrast services to their competition’s.
To say that entrepreneurs and online marketing specialists have to be jacks-of-all-trades is a gross understatement. Managing different digital activities in the online world is no joke. Throw video marketing into the mix and you need three hands!
The better you are at multi-channel management, the more ahead of the game you’ll be. This can only be accomplished with the right tools in your back pocket. Put them to good use and your ROI will speak for itself.