Why Your Business Needs Social Media Videos

on March 20, 2018

In a world driven by video and social media consumption that continues to grow on a daily basis, incorporating social media video marketing into your business plan will help you grow in more than just sales and profits. As technology continues to evolve, so do your audiences, making it almost impossible to survive without some sort of presence on social media.

Now more than ever, businesses need to be on the right social media channels to reach these audiences and speak the right type of content fluently. Developing a strong social media video marketing plan will give you that exact foundation you need to succeed well into the future.

Before you start spiraling into all the hows of creating a ton of social media videos, let’s start by shedding some light on all the great benefits building a strong social media video marketing strategy that works for you can offer.

The Top Two Reasons Your Business Needs Social Media Video Marketing

Social Media Content is Easy to Share

Today, people love to share content on social media. A recent report shows that the most-shared media on these platforms are videos. According to Wordstream, about 92% of mobile users will share video content. It even states that social video will generate over 1,200%  more shares than simple text and images combined. Obviously, people share social media videos like crazy and that trend doesn’t seem to be dying out anytime soon.

What’s more, not only do people love sharing video, they’re consuming them quickly and with a seemingly undying hunger. In 2017, views on branded video content increased by about 258% on Facebook and by over 99% on YouTube. Numbers like this make adding social media videos to your marketing efforts a no-brainer.

Social Media Videos are the Latest and Greatest Trend – and They’re Here to Stay

As we dive further into the digital age, social media video marketing is becoming one of the most popular forms of advertising and it’s definitely a trend your company can’t afford to miss.

According to Social Media Today, online videos will account for more than 80% of all consumers internet traffic by 2020. More than that, over 8 billion videos (or 100 million hours of video) are watched on Facebook every single day. With numbers like that it’s clear to see that social media video marketing is leading the charge in reaching the right audiences and opening up vast growth and retention opportunities you never had in the past–so much so that 60% of marketers said they used videos in their social media marketing campaigns in 2016.

With these awesome numbers and the success rate continuing to grow, using social videos as a part of your online marketing efforts is the smartest, trendiest, and most efficient route to choose.

Social Media Video Marketing: How Promo Can Help You

Now that you better understand the benefits of adding social media videos to your marketing campaigns, you’re likely left asking yourself one glaring question: how can I create the social videos I need without spending a ton of money?

That’s where Promo comes into play. It’s an easy-to-use, simple video creation service that provides your business with the highest-quality footage and music on the market. There are plenty of plans and packages that give you the flexibility to create and publish videos on a consistent basis (after all, the more the videos, the better the results overall).

If you’re interested in ready-made videos to publish directly to your social platforms, we offer a wide range of Collection videos that come with footage, music, and text–all you do is add a logo and you’ve got great social media videos.

With Promo videos and an honest investment in social media video marketing, you’ll set your company apart from all of the competition, create loyal customers, and a establish a brand that will be remembered for years to come.


Content Lead at Slidely + Promo. * * * Storyteller by day. Content consumer by night. Habitually inspired.

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