Why You Should Invest in Video Marketing for Restaurants

on April 16, 2018

If you’re wondering what new marketing tips and tricks could benefit your restaurant, look no further than video marketing for restaurants. This new trend is sweeping the restaurant industry, and it can dramatically benefit your organization by helping you reach new audiences, attract new guests, and even help maintain regulars.

Video marketing for restaurants can be an ideal source of advertising and media for your business, especially when it comes down to your customers sharing your content. And now the production costs and creative hold ups that used to be part of the ad making process are a thing of the past. With the right tool, implementing business videos is easy for all of your restaurant’s video marketing needs.

Our Top Three Reasons Restaurants Need Video Marketing

Though there are thousands of reasons your restaurant should invest in video marketing and business videos, we’ve picked out our top three. Check out a few of our favorite reasons we think you should get into video marketing for restaurants.

Bring Value

We’ve all heard this old expression a picture is worth 1,000 words, so can you imagine what a video is worth? But, man, does it apply to every business living in through this bustling digital age. These days, you need to have a strong online presence and, that means at the very least, getting your company to show up at the top of the page in a Google search. Today, video is the ultimate vehicle to get you where you want to be online and in front of your customers.

When using video as a medium for SEO, your company’s site is about 50x more likely to pop up on the first page of a web browser search because it affects the most important part of SEO – content. Video is evidence of quality content and can help signal search engines that your page has the best of the best content. You can also use SEO keywords in your video descriptions, titles, and tags to help boost your SEO even more.

The Numbers Don’t Lie

Our opinions alone probably won’t sway you. But the facts and figures will. Including video marketing for restaurants in your overall marketing plan can keep average visitors on your site about two minutes longer than they’d planned to in the first place. This gives them more time to explore your site and increase the likelihood of giving your restaurant their business. Including business videos also boosts the traffic to your site – it’s estimated that a site’s traffic will increase by about 20%  when video marketing for restaurants is included in their plan.

The Future of Advertising

About 87% of online marketing campaigns will implement business videos into their marketing strategies nowadays to try to draw in customers. Isn’t that something you always want for your restaurant, new customers?

Video marketing for restaurants is the way of the future for advertising and it’s imperative that your restaurant doesn’t miss out. Marketers testify that with traffic increasing by about 30% with the inclusion of video advertising, adding business videos to your restaurant’s online marketing strategy is unavoidable. Stop wasting your time with strictly text and photos for your digital marketing campaigns. Skip ahead, get with the times, and create your own custom video marketing for restaurants campaigns.

Video Marketing: How Promo Can Help You

Promo is your go-to company when it comes to creating video marketing campaigns.  We’re here to partner with you, provide you with what you need, and help you where ever we can. Creating videos with Promo can boost your sales, get your customers invested, and provide you with the traffic you want.

Our platform makes it easy to create beautiful marketing videos since we offer collections of ready-made customizable videos, and always include high-quality footage that’s edited and crafted by an award-winning creative team. If you’re looking for an easy-to-work-with tool, highly customizable content, and premium footage, Promo is the right choice for business videos for your restaurant.

Author


Content Lead at Slidely + Promo. * * * Storyteller by day. Content consumer by night. Habitually inspired.

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