Did you know that ad makers have found the second biggest search engine in the world to be YouTube (it’s right behind Google, actually)? It makes sense if you think about it. After all, video answers both common and uncommon questions because they offer far more information than black and white text. That’s why more and more businesses are creating videos in order to succeed and standout in their field. But to make really great videos, you need an advanced video ad maker for your business or risk getting left behind in what is far more than a trend.
Let’s Take A Look At Some Great Video Marketing Statistics
It’s hard to argue with these industry-proven statistics. Research firms continue to track the expanding value of video advertising and have seen extensive growth across all digital channels for the last five years. Video and display ads seen online on banners, rich media, and other sponsorships have even overtaken the amount spent on search engine advertising. However, having static or disengaging video can turn off potential customers before they ever learn your name. On the other hand, a creative, high-quality video has the potential to go viral.
Other key statistics include:
- The 8-second rule. Nowadays, consumers have an attention span of about eight seconds. Considering it takes that long for people to read a sentence or two, videos better meet the demands of today’s finicky consumer.
- More video than anything else. Approximately 74% of the content found on the web is video. If you aren’t utilizing it, your competitors surely are.
- Videos promote and support your brand. Users will spend 88% more time on a site with video than without, giving you a chance to autoplay your best video on the page(s) of your choice.
- Conversions are higher. Those who have used a video ad maker to create a professional ad can expect more sales. In fact, 64% of consumers are more likely to buy a product after seeing a video about it.
Top Benefits of Using a Video Ad Maker
Personalized ad makers offer a more stimulating environment for those looking to engage consumers by exceeding their expectations. They allow you to express your brand visually and what you do in a few seconds while informing and entertaining. Stand out videos can create an amazing platform for conversion when accurately targeted to the right users.
Video ad makers allow you to display a call to action in a video before, during, or after the content. Target your niche audience of consumers who are already searching for video content to meet a demand of theirs by putting that language in the CTA. Google recommends video ad makers limit their projects to 15 to 30 seconds, but you know your customer base best. A great feature of a good video ad maker is the ability to copy videos and add to or cut from them as you see fit.
Best Practices For Video Creation
The market is awash with tools to help your business. Each company has its own unique needs. Best practices include investing in quality, collecting analytics, and grabbing viewer’s attention.
First, investing in a quality tool with features you need is your best bet for an optimal ROI. Analytics and detailed data on your videos is key to understanding which of your videos is the biggest hit, as well as which is falling flat. You only have a few seconds to make a first impression, so put your best foot forward as soon as possible. This may include opening with statistics on the problem your product solves, why your offering is the best or a common issue with no readily available solution.
Don’t Wait To Make Your First Video
Don’t surrender your fair market share to your competitors. Expand your digital reach by getting a video ad maker to surge your advertising efforts and connect your target audience to the digital content they desire. Instead, jump on board with the trend and start making videos now. With Promo by Slidely, we make it easy to create and publish professional quality videos that will get your business the attention they need.
As one of the most versatile video ad makers on the market, Promo gives you access to an ever-growing library of over 3.5 million video clips, professionally edited music, and a simple, yet powerful, text editor. Looking for an even easier option? We also offer ready-made videos (they come with footage, music, and text already included) where you just add your logo and you’re ready to publish. Still need some help? Our team works 24/7 to help and guide your entire video creation process.
Between the unbelievable stats and the ease of creating videos with Promo, you have no reason to keep dragging your feet on video marketing. Just jump in and enjoy the ride to success.