Fun fact, by 2019, video will account for 80% of global internet traffic, and 85% in the US. With tools like Promo, creating professional videos for every platform in every dimension is easier and more affordable than ever.
There are a few reasons that video is dominating the marketing scene. Most of all, video is the most dynamic and interesting way to grab attention in an already overpopulated and noisy online marketing environment. Image how much text and how many images you see each day, the movement of a video will likely make you pause, if nothing else, and watch. Secondly, video allows creators to tell a real story (even a 5-second story) and showcase a brand in a deeper and more meaningful way. You have the potential to elicit real emotion from viewers and compel them to take action to understand you better.
With spend reduced from a production team to an expert online tool, you can (and should) publish video content multiple times a week, using the assets for your online campaigns. 76.5% of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.
We broke down how and why videos have become number 1 on every marketers game-plan.
More love on Facebook
In case you missed the news, Facebook is pretty smitten with videos. We don’t mean a team of guys and gals sitting in an office in Silicon Valley, we are referring to the Facebook algorithm which shows video posts on followers’ News Feed more often than any other content item. This is true for both organic and paid Facebook posts. If you’re doing any sort of branding and advertising on the #1 social media platform (and frankly, we would be shocked if you aren’t) than videos are the must-use way of communicating to maximize your likes. With 500 million people watching Facebook videos each and every day, if you’re looking for “likes” you simply can’t afford not to be a part if it.
Pro Tip: Learn how to use your videos for conversion optimization campaigns HERE. A successful paid campaign is the true winning ticket to advancing your business and using the Facebook platform in its entirety. While the prospect of learning the tool may appear daunting at first, incorporating these few tasks into your marketing strategy, paired with a creative video asset, will set you apart from your competition and land you in front of the ideal audience.
Higher ranking with Google
Every business owner has a website functioning as your bread and butter. It’s essential this online company hub ranks well on Google’s search engine. With videos hosted on your website, you increase the time spent on each web page, thus increasing your Search Engine Optimization value. The longer time spent on the page shows the Google bots crawling your site that the page displays trust and valuable content. This makes your site 53 times more likely to rank high on the big G. In fact, according to Forbes, the average user spends 88% more time on a website with video.
Active audience on mobile
The world is perusing the internet via smartphones. You may even be reading this from your handheld device right now. Research shows a 20% uplift of online video viewing in 2017 and the growth is expected to keep rising at this exponential rate. To date, consumers spend an average of 47.4 minutes a day watching videos online.
“Online video is one of the fastest-growing channels of advertising, triggering heavy demand from brands for high-quality content,” said Jonathan Barnard, Head of Forecasting and Director of Global Intelligence at Zenith. “Video platforms that can capture the attention of the most consumers with the best content will reap the highest rewards.”
This is all to highlight that the viewing patterns of your current and potential audience are largely on mobile and your marketing strategy must focus on this experience. To do so, think less text, more video. Engaging content and quick hooks. Short clips and clear action items. Remember, you may be catching someone between things and you have a short window to get your message across and inspire them to know more about you.
Direct increase in conversion and sales
Let’s get to the bottom line, your marketing efforts are targeted to make your business money. Don’t be shy, that’s exactly what you’re supposed to be doing. For some it may seem like videos are a creative extra. Wrong. Videos are what will bring you the conversion and sales you are working towards, especially since 72% of businesses say video has improved their conversion rate. Need a few more stats to feel secure? 52% of consumers say that watching product videos makes them more confident in online purchasing decisions. Video users see 27% higher click-through rates and 35% higher web conversion rates. These are extremely compelling statistics all leading to the fact that video content alone can increase your businesses growth and customer purchases. We certainly don’t consider such a fool-proof strategy and “extra.”
Being a trusted business and building brand loyalty is its own essential goal when devising successful marketing efforts. This is what makes a business stay on the map long-term. The first step in creating a meaningful relationship with customers is making sure they remember who you are and become excited and invested in your brand. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in the text. This alone creates a major advantage over your competitors as you develop your customer base. What’s more, consistent video content gives a deeper look at a brand, the style and tone, and company values which compels your audience to share content. Imagine how much more interesting it is to see a fun video than simple text on a flyer announcing a sale. Which one would you share? Which would make you want to comment? Yeah, we figured you’d say the video.
It’s important to note, that creating video is easier than ever and we even have content ideas to get you through the month. Often the most direct and most simple content pieces are the ones that are most effective. The essential part of creating something great hinges on properly preparing who are are communicating with and what you want to say. Remember to consolidate your ideas to one or two, grab attention from the first image, ask a compelling question and let the answer to that question be your unique business proposition. For example, when we run our own video ads it is important that our users understand that video marketing can get you noticed, it’s easy, and they can use Promo to make it happen. Then we like to sprinkle in our sense of humor so our viewers get a taste of who we really are and what we’re all about.