Why Video Marketing For Dentists Is Important

on April 16, 2018

In a competitive arena, video marketing for dentists can help a practice stand apart from its competition. By utilizing beautiful, creative, and informative video, dentists can advertise their services, showcase procedures, and more.

The Power of Video Marketing

The use of video in online marketing is on the rise and video marketing for dentists is not immune to this growing trend. The industry itself is sitting up and taking notice. Per DentistryIQ:

  • Adding video to emails can boost click-through rates by up to 300%.
  • Embedding a video on your landing page can lead to an 80% increase in online conversion rates.

What’s more, the majority of total web traffic today is dedicated to video content. In as little as two years, that number may be closer to 80%. With such an emphasis on video, Google and other search engines are prioritizing and rewarding websites that create a media-rich environment including video.

What Kinds of Videos Should I Produce?

Businesses of all kinds should diversify their video content offering to include a variety of informative and promotional content. When it comes to video marketing for dentists, the prescription is the same. Some dentists are creating ads focused on a particular service, or demonstrating a particular procedure.

Welcome videos for new patients can help educate newcomers on what they can expect from your office or how to prepare for their first visit. Still, some videos can center on oral hygiene and care tips to help educate patients on proper techniques.

Truly, there is no end to the types of videos you can produce. Dentists have a lot to offer their patients and that makes for endless video possibilities. Above all else, your video content should be aimed at helping patients. Maybe they need to understand why flossing is important, or why they need regular check-ups. Let them know the information they need, and of course why your office is the best place to receive it!

What Should I Do With The Videos?

Video marketing is a broad term that has many applications. Video marketing for dentists doesn’t stop with landing pages or social media ads. Both are great options for how to use your video content, but there are many other ways you can use your content.

In-office video screens can advertise services, educate patients on a procedure, or provide helpful oral health information. Beyond being helpful, patients who are already in your office represent a captive audience.

Email marketing is another great place to use your video content. Since videos help increase email click-through rates, your content can be shared with your existing patients or a cold list of potential new ones.

Attending a convention or conference? Enhance your appearance by bringing your video content with you. Use your video to support your lecture or make your booth stand out from the crowd.

But Aren’t Videos Expensive To Produce?

The competitive world of video marketing, you might expect that production would be an expensive and time-consuming undertaking. However, when it comes to video marketing for dentists, Promo by Slidely has all your bases covered.

Our software is easy to use, affordable and enables you to create beautiful, engaging video content in short order. With Promo, you’ll have access to high-quality music, customizable video templates, and a growing library of over 3.5 million professional video clips.

Need a hand? Our support team is available 24 hours a day to assist you. If you’re looking to get started in the world of video marketing for dentists, Promo by Slidely is the first and last service you’ll ever need.

Author


Content Lead at Slidely + Promo. * * * Storyteller by day. Content consumer by night. Habitually inspired.

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