If you run a marketing agency, there are a few things you can’t do without. SEO? Check. Blogging? Check. Email marketing? Check. Video marketing? Give that one an extra big, double check.
Whether for your own branding and promotion, or as a service to provide to potential clients, video marketing is a vital component for today’s marketing agency. The reach, ROI, and conversion metrics all tell the same tale. Video marketing is a must-have for any business.
- 87% of online marketers use video content
- 76% of online marketers say video marketing leads to increased sales
- Over half of worldwide marketing pros say that video content has the best ROI
- Video posts on Facebook have a 135% greater organic reach than photo posts
The stats go on and on. Bottom line is that video marketing is on the rise and businesses of all kinds are demanding it. The question is, are you providing it?
A Tale of Two Video Strategies
As a digital agency, there’s no end to the way that video can help your business grow and sell. However, there are two basic ways to utilize video for your purposes: for your own promotion and as a service to offer clients.
Let’s examine both areas and show how video content can put your business on the map and start making sales.
Promote Yourself With Video Marketing
Any business may benefit from video marketing. However, a digital agency may have more of a need than most. In today’s highly competitive online marketplace, setting yourself apart is crucial to your success. After all, let’s face it: the internet is filled with digital agencies.
Using video in your advertising, landing pages, or simply as a promotional tool on social media is a great way to stand out from the crowd. What’s more, professional quality videos are easier to create than you might think. Put your best foot forward and present yourself as the professional, down-to-business company that you are!
Creating Your Videos
Given the available data, any marketing agency would be wise to create a variety of promotional video ads for their services. You’ve no doubt seen these types of ads and maybe you’ve even had a few made in the past.
Video ads are most effective when used on social media. Facebook offers highly specific ad targeting features which allow you to promote your video marketing content directly to your intended audience.
While Facebook is great for B2C applications, you may actually find LinkedIn an effective place for ads as well. LinkedIn recently started offering video advertising in the form of ads and sponsored content. If you’re looking to reach businesses, don’t neglect LinkedIn.
Three Stages of The Funnel
Video marketing is great for every stage of your marketing and sales funnels. From awareness to lead generation. As a marketing agency, you’re undoubtedly informing your clients of the need to be clear, consistent, and active with their efforts. After all, that’s why they’re coming to you, right?
But sometimes it’s difficult to see the forest for the trees. Like anything in life, sometimes you have to take a step back and do a little something for yourself. Running a business is no different. Taking care of your customers is great! But don’t neglect your own needs.
Brand story videos, or brief introduction videos can help raise awareness of your company while letting potential clients know what you have to offer. Continue the touch-points with targeted video ads for lead generation on social media.
Finally, as your brand begins to penetrate the market, nurture your leads with continued videos that showcase specific services and highlight the benefits of choosing you. These can also be used in your email marketing, on landing pages, and more.
If the stats above are any indication, many of your potential clients will be interested in video marketing. For larger agencies, this may not be an issue if you’re fortunate enough to have an in-house production department.
For the rest of us, that may not be possible. Thankfully, there are several ways to go about creating and producing video content for your clients. The easiest and most cost-effective way is through an agency plan which includes white label options. This enables you to use a service to create video content on behalf of your client without bothersome watermarks or other branding.
Best of all, you can create client videos with ease and without the need for an expensive in-house video department. Who wants to deal with that headache anyway, right?
The process for creating videos for your clients won’t differ greatly from your own strategy. The focus will obviously be different based on the product. However, the same rules apply. Brand awareness, lead generation, and lead nurturing.
Video marketing can be effective in the short-term with a really great ad. However, as you well know, the most effective content marketing prescription is through the consistent creation of beneficial and effective content.
Being able to offer video marketing service to your clients opens the door to other possibilities as well. From social media advertising campaigns to SEO, there’s no end to the services that become available when you also offer video. It creates a host of new profit centers for your business to draw revenue from. Look at it like an arcade that starts selling food. A whole new world of sales possibilities gets created. In fact, that’s how the world famous “Dave & Busters” got started.
We’d say it’s worked out pretty well for them.
Video Marketing = Sales, Sales, And More Sales.
Total revenue for video marketing services will top $27 million in 2018. What’s more, revenue is expected to see an annual growth rate of over 14% by 2022. As a marketing agency, isn’t it time you jumped on the video marketing bandwagon? If you aren’t using and offering video now, your clients certainly are. And if they’re not, they will be!
From helping yourself to helping your clients, creating professional quality video content is money in the bank.