Why Creating Videos Will Grow Your Brand

on January 18, 2018

If you’re like the rest of the entire planet, you spend time watching videos online. In fact, 55% of people watch videos online every day. What’s more, in 2018, videos are predicted to take up 79% of consumer internet traffic. If these statistics alone don’t propel you to start creating videos in the next 5 minutes, we’re here to give you, even more, information on why video is the superstar of the web.

Mobile wins

With the mobile boom, the number of smartphone users is expected to reach 2.7 billion worldwide by 2019. With that many handheld robots floating around in the pockets of your future customers, you’d be remiss not to focus marketing efforts on mobile internet viewership. That is to say, you’ll want to create quick, engaging, emotional content that a viewer can consume between tasks and will excite them enough to continue engaging with your brand after the credits roll.

The world is on social media

What was once a fad for college co-eds, now your teenage kid, CEO and grandmother all cross paths on the virtual streets of Facebook. Not only is every human you know on anywhere from 1-8 different social media platforms, they are spending consistent time their daily. Most recently it was noted that 81% of the US population has a social media profile. That’s why the big brands have made a considerable marketing effort where it counts.

We’d like to call social media the first point of contact between current and future customers and most brands. To stand out in such a crowded landscape it’s become essential to create entertaining videos. Social Media channels like Facebook prioritize video content and have created an autoplay format making it even easier for viewers to eat it up.

The internet is fast

Not to sound like a total dinosaur but, the internet is fast. If you’re like us you remember the age of dial-up and video buffering. Not anymore. Most mobile and desktop devices are so quick that a video can be viewed just as easily as an image while being more dynamic and grabbing attention for 10x longer. And that’s the goal, after all, getting future customers to spend time with your branded content and learn about who you are and what you have to offer.

Video leads to purchases

According to a report released by BrightCove, 74% of online consumers confirm the connection between viewing a video on social media and their purchasing patterns. While this doesn’t guarantee that your audience will go directly from video watching to an immediate purchase, it means that your brand can make a positive impact via video that will last until the viewer is compelled to buy. To add to this, 79% of those surveyed stated that watching videos on social was the easiest and clearest way to get to know a brand and build sincerity. How do they find these videos? As the study discovered, 62% find content via their own newsfeed, 49% through social shares and 46% are actually looking for video content online.

We want more

In an era of more more more, this is also true of marketing content. With TV in it’s golden age and viral videos being coined as something outside of Urban Dictionary, give the people what they want and entertain them! Your audience wants a multisensory experience, a changing visual and a lot of ‘em. That’s why it’s not just about 1 video, success comes from ongoing video content.

Need an extra push? Here are a few interesting facts:

  1. Facebook generates 8 billion video views on average per day.
  2. 69%of marketing and business professionals have used video marketing, and another 31% are planning to.
  3. 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget.           [Pro Tip: We’ve got that problem solved.]

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Author


Content Lead at Slide.ly

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