Summer is over and Halloween is in the rear-view mirror. Before you know it, Thanksgiving will be upon us. Are you prepared? Not for the big feast, of course. We trust you have that covered and won’t dry out the turkey this year.
No, we’re talking about your Thanksgiving marketing plans. Have you started planning yet? Thanksgiving is an important holiday for marketing. It’s chock full of fall colors, themes, and flavors and perhaps most importantly kicks off the official holiday shopping season.
Any business that sleeps on Thanksgiving has a lot more to worry about than a tryptophan turkey coma. The good news? Even if you haven’t started planning, there’s still time to get yourself ready.
From special holiday themes to awesome video marketing content; get ready to serve up an extra helping of marketing awesomeness this Thanksgiving season. Need some help getting started? We’ve got you covered.
Since we just got finished telling you to get your act together and start planning, this one may seem like a cheap shot but it isn’t. Planning early is always a good idea and the good news is that there’s time. Plenty of competitors are going to be running promotions or specials during and after Thanksgiving. The key part here is making sure you’re ready with your own marketing to stack up alongside them.
Keep in mind that the Thanksgiving holiday doesn’t just include that day we all eat turkey. The actual day of Thanksgiving is usually a pretty slow one for most businesses. The lead up to Thanksgiving and the days, or even weeks, after are far busier.
If you’re left scratching your head for ideas, here are a few easy-to-implement promotions:
- Buy One, Get One Free (people love seeing BOGO on ads)
- Themed menu items (Thanksgiving or fall themes in general for your product or service)
- Discount sales (25% off, 50% off, etc)
No matter what your plans, make sure you HAVE a plan and be prepared to execute it. There’s nothing worse than scrambling at the last minute trying to throw something together.
Theme Your Offerings
Turkey, cranberries, harvest delights, etc. Thanksgiving is nothing if not a food holiday and there are plenty of themes to go around. Restaurants and retail stores alike can theme their offerings to go along with the festivities.
This can be Thanksgiving or autumn-themed dishes, drinks, sales, or more. Be creative!
Don’t Forget Black Friday
Few people are going to forget Black Friday but that’s also the point. Everyone and their competition is in on the Black Friday promotion so make sure you measure up. You’ll want to promote your deal early and often to make sure your customers know about it.
The truth is, customers will have a lot of choices when it comes to Black Friday and you want to make sure you are top of mind when they decide to do some shopping on one of the biggest holiday shopping days of the year.
…Or Cyber Monday
Would you believe it if we told you that Cyber Monday is actually bigger than Black Friday? It’s true! Last year, Cyber Monday revenue outpaced Black Friday by over $1 billion. So, if you’re an online business or have any form of ecommerce feature: don’t neglect Cyber Monday.
Promote With Video
Whatever promotion you run, whether it’s a discount, a sale, or any special offering: make sure you promote it early and often. Social media is a great place to accomplish this and video marketing is a great way to go about doing it.
With video content, start promotion early to allow time for your audience to see and absorb your content. You want to plant the seed in their minds so that when promotion time comes, your audience is ready for you.
Host a Food Drive
We tend to think of “marketing” and “advertising” as being the same thing. The truth is, they’re different. Advertising generally refers to any action that seeks to promote your business and generate sales.
Marketing, on the other hand, is similar but it isn’t always about making money in the short term. Any action you take that promotes or positions your business; from advertising to branding, is part of your marketing mix.
Thanksgiving is, if nothing else, a food holiday. However, it’s easy to forget that some of us out there are less fortunate than others. By hosting a food drive at your business you can positively position your business while doing something that actually has a direct impact on your community.
Canned food drives are easy to set up and promote and there are no shortage of churches, synagogues, food banks, and charities in the area that would love to help you get started.
Tis The Season
It’s easy to think of Thanksgiving, Black Friday, or Cyber Monday as being “a day.” True, these days are in and of themselves a big deal. However, keep in mind that once Halloween is over, November 1st kicks off the Thanksgiving season. Once Black Friday and Cyber Monday hit, we’re in the Christmas season.
This means that generally speaking, November 1st-31st is your Thanksgiving season. This gives you an entire month to play with in terms of your marketing. While everyone is focusing on the big three days in this month, you can make a splash by being a little different.
Decorate your store for the entire month of November. Offer promotional deals throughout the entire Thanksgiving season. Black Friday too crowded? Have your own Black Friday event the week BEFORE Thanksgiving for people who want to avoid the crowds.
The possibilities are endless so don’t be afraid to think outside the box a bit.
Get Ready For The Season
Thanksgiving provides a wealth of opportunities for businesses of all sizes to market and promote their business. Two of the biggest shopping days of the year are ahead, so plan now and get ready for the festivities that await.
From holiday-themed offerings to blowout shopping sales; get ready to make this Thanksgiving season the best ever for your business. Don’t forget to promote your deals with awesome video marketing content and you’ll be all set for a memorable Thanksgiving for your business.