When it comes to your social media marketing success, every little bit counts. From the number of likes your posts receive to the amount of comments you get, creating a comprehensive social media marketing strategy should be one of your top priorities. Here are 5 must-haves you should include and focus on in your strategy. You can thank us later.
Nothing has demonstrated the immense effect social media has on public opinion quite like the recent presidential race. With every like, comment, and post making a difference in the final outcome, it seems that both presidential candidates Donald Trump and Hillary Clinton know where to focus their attentions on.
Most businesses are not far behind, comprehending that every one of their posts has to serve their business goals. That is why they build specific social media marketing strategies that will take into account their current social media channels, their future goals, and the tools that they will use in order to achieve them.
Here are the top 5 things every business should include in their social media marketing strategy on their road to success.
Identify Your Goals and Objectives
No business wants to invest its time and money in something that won’t eventually pay off. In order to make sure your social media return on investment (ROI) is proving itself worthy of your sources, you should identify your ultimate short and long term goals for your business. Use specific parameters to define your achievements, and see to it that you are not setting yourself up for failure by choosing an objective you won’t be able to achieve in the time you’ve dedicated to the task.
Whether you’d like to increase your brand’s awareness, retain your customers, get in touch with new ones, or reduce marketing costs, you need to create an attainable plan that will guide your actions and business decisions. Make sure your social media goals are aligned with your broader marketing strategy, and focus on two goals at a time in order to guarantee you achieve them.
Target Your Target Audience
Now that you’ve got an amazing work plan, make sure you properly understand who your brand is targeting. Figure out who you should be interacting with on social media and build a following of people who will fit your target market. If you’re still not sure how to find the right kind of followers, create a buyer persona who will help you locate and engage with your ideal customers, finding out their age group, occupations, interests, likes and dislikes. Once you’ve attained a substantial following, make sure to build good and lasting relationships with them.
Choose the Social Media Channels That Are Right for You
Before choosing the social media channels you’d like to focus on, you have to assess your current social media use and see how it’s working for you. Use your buyer persona to determine which platform is best for you and your brand before opening accounts on every popular social network out there. Since each network has its own unique audience, you should treat it differently and see to it that you are primarily focused on the social networks that are most relevant to you and your target audience.
Create Compelling Content & Videos
Once you’ve got your followers’ attention and are on all the right social media channels, you need to get your message out to the world. Marketing businesses nowadays know just how important it is to combine written content with visual content. Each piece of content you create should all be in accordance with your business goals and social media marketing strategy. By using social video creation platforms you’ll be able to answer your target audience’s’ questions before they’re asked, connect with them on a deeper level, and reach out to a broader audience encouraging it to take action.
Size up the Competition
Now that you’ve taken care of all the major elements in your social media marketing strategy, it’s time you assess the rest of the competition. In order to know your marketing plan is up to par, compare yourself to around 5 main competitors and see what social media networks they’re using to promote their brand. Find out how often they post tweets or posts to their followers, how many comments and likes they receive, and how they engage and connect with their followers.