The marketing landscape is changing at an alarmingly fast rate. Recent studies show that people now consume more videos than any other type of content on the web. According to comScore Inc., a global digital market measurement service, the average Internet user now watches 186 videos a month.
This means in order to reach your customers, build lasting relationships, and drive higher conversion rates across the board, SMB’s should be incorporating more and more video ads and business videos in their marketing plans. If you haven’t started experimenting with videos, now’s the time.
Creating A Video Ad That Works
Creating video ads isn’t as complicated as you think and, thanks to new developments like Promo, you don’t need a huge budget or production team to get a beautiful, effective business video.
Most times, however, choosing the theme and message of your video can be super tricky. So here are some examples of videos you can make that will wow your customer base and help promote your business better.
Meet the Product
It’s important for your product or service to be recognizable, unique, and easy to understand and use. A branded business video can do just that. With a video, you can introduce your product or service with more depth and clarity. It will help set your product apart from the competition. It will also reach a more engaged and captive audience.
Meet the Company
People crave transparency and honesty. Using a video ad to introduce you, your staff, and your core values will connect with your customers on a personal and, sometimes, emotional level. It will prove that you’re open and available and establish trust in you and their relationship with you.
Word of Mouth
The best form of advertising is by word of mouth. Amplify your business’s strengths and successes with a video ad dedicated to positive customer testimonials. This is another great step to help you establish trust and a good reputation with all your clientele.
Share Good News
When you have a sale, new product, or exciting news, share it with a video ad. It’s the quickest and easiest way to share information with a large group of people. If people can save money or get in on an exclusive offer first, they’ll want to know as soon as possible.
Don’t Forget, It’s All About Placement
Distribution plays a huge part in the overall success of your business video. Videos are so easy to share and have huge potential to go viral very quickly. But only as long as you put it on the right channels. Post your video where your customers and communities hang out the most. If you have a huge following on Facebook, make sure to share it there first. If your website gets a large amount of consistent traffic, make sure it’s on your homepage or landing page.
Once it’s circulated in your most popular channels, then take it to your secondary channels. This will help acquire new leads and customers and re-engage with the same people who follow you in multiple places. Also, consider embedding it into your marketing emails, as it’s said that videos in emails can boost conversion rates by as much as 50 percent.
Use Promo to tell your brand story and create your own business video ads. Begin your story now.