Guidebook: Social Media Video Sizes and Dimensions

on February 15, 2018

Whether you’re a small business owner running your own marketing initiatives, a marketing expert or a social media guru, it’s essential to stay up to date on the ever-changing best practices of video sizes across social media. Recently it was published that 85% of businesses regard video as an important part of their marketing strategy. We at Promo are constantly watching the evolution of online video in order to make it easier and easier for our users. That’s why we created an editor that supports video content in every size needed to succeed on the web.

When you’re preparing to publish your creative videos online, check out the information we gathered to ensure you’ve got your t’s crossed and i’s dotted for the following channels:

Social Media Video Specs & Ad Sizes Per Network

Facebook

The #1 social media channel is overflowing with amazing content and new tools for marketers every single day. The potential for your online marketing efforts is endless with new opportunities coming out weekly. Worldwide, there are over 2.13 billion monthly active users and growing and, with the ability to target your content to the exact niche that would be interested in your business, you can find everyone (and anyone) you’re searching for. Also, simply by increasing your likes and shares via video content, your brand has the opportunity to spread across more and more websites (10 million daily according to Facebook). Take advantage of all the opportunities waiting by posting videos and boosting them with a budget. Even $10 a day is a great place to start.

Shared Post

  • Dimensions: Horizontal and vertical
  • MP4 format recommended
  • Recommended video dimensions is 1280 x 720 for landscape and portrait
  • Minimum width is 600 pixels
  • Landscape aspect ratio is 16:9.
  • Portrait aspect ratio is 9:16
  • 1080p resolution or under
  • File sizes up to 4GB
  • Maximum length – 240 minutes (Keep in mind, the longer the video the more potential for loading troubles.)

Character Limits for Shared Posts

  • Maximum count: 2,200 characters
  • Recommended: 90 characters
  • Headline max: 25 characters
  • Link description max: 30 characters

Video Ad

  • Dimensions: Horizontal, vertical or square. **Square recommended
  • MP4 format recommended
  • Recommended video dimensions is 1280 x 720 for landscape and square
  • Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Landscape aspect ratio is 16:9
  • Square aspect ratio is 1:1
  • File sizes up to 4GB
  • Maximum length – 120 minutes

Character Limits for Video Ads

  • Maximum count: 2,200 characters
  • Recommended: 90 characters
  • Headline max: 25 characters
  • Link description max: 30 characters
  • Thumbnail image ratio: Should match the aspect ratio of your video. Important: your thumbnail image may not include more than 20% text.

Instagram

Believe it or not, Instagram is now rivaling it’s very own “sister” brand, Facebook, for the top viewership spot-on social with over 700 million active users each month, (that’s already 2x the action that Twitter is getting). Of that 700M, 70% of US businesses use the platform and 80% of users follow a business they adore on the channel so they’re taking up a pretty big chunk of the proverbial pie. Make sure you’re posting videos on the #2 audience grabbing app on the web. But don’t post just any old picture, make sure to create videos that are specific to this visual-centric channel by knowing your sizing before the creation process begins.

Videos

  • Dimensions: Vertical or square
  • Aspect Ratio: 1.9:1 to 1:1
  • MP4 format recommended
  • Caption: Text only, 125 characters recommended
  • Caption length text: Text only, max 2,200 characters
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • Minimum length: 2.5 seconds
  • Maximum length: 30 seconds
  • Maximum size: 30MB
  • Thumbnail image ratio: Should match the aspect ratio of your video. Important: your thumbnail image may not include more than 20% text.

Twitter

If you live in the land of news, trending topics, and quick banter, Twitter is still the top content platform to have those chats. While this platform is known for brief text and hashtags, videos are gaining traction like on every other platform. New data shows that videos on Twitter are twice as memorable as ads on any other platform. Especially because Twitter has such a strong mobile viewership, it is essential to create videos that look perfect on your handheld device.

Videos

  • Dimensions: Horizontal or square
  • Maximum video length is 2 minutes and 20 seconds
  • MP4 format recommended
  • Minimum resolution: 32 x 32
  • Maximum resolution: 1920 x 1200 (and 1200 x 1900)
  • Aspect ratios: 1:2.39 – 2.39:1 range (inclusive)
  • File size should not exceed 15 mb (sync) / 512 mb (async)
  • *Videos do not count towards your 280 character limit

LinkedIn

Did you even know that you can share videos on LinkedIn? Fun fact, you can and you should. What was once more of a job hunting forum and long text and/or blog based messaging tool, LinkedIn is beginning to understand that the competition for attention is fierce and video always wins that battle. The only trick is, it’s not for every member yet but it’s rolling out so prep yourself with the technical know-how to ready yourself for your turn.

Videos

  • Dimensions: Horizontal or vertical
  • File size: 75 KB – 5GB
  • Video duration: 3 seconds – 10 minutes
  • ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM formats
  • Resolution range: 256×144 to 4096×2304
  • Aspect ratio: 1:2.4 – 2.4:1

Pinterest (ads for business)

The DIY goldmine of information and gif ideas allows businesses to post video ads. With 61% of visitors watching video from brands and a 2.7x increase in purchasing after seeing a brand video, more and more companies are investing in Pinterest as an acquisition tool. Never seen how to manage video ads? Get all the information you’re looking for here. We recommend finding footage that speaks to the crafty, inspired and visual inclined person inside of you.

Videos

  • Dimensions: square or vertical
  • MP4 or MOV format
  • Maximum size: 2GB, or less; 30 min, or less
  • Aspect ratio: Square (1:1); Vertical (9:16)

Looking for some inspiration for your socials to get you started. Customize any of the fun videos in Promo like these ones:

Fabulous For Facebook

Interesting For Instagram

Teasing For Twitter

Licensed  For LinkedIn

Peppy For Pinterest

Ready to create your video ad for social? Try Promo today!

Author


Content Lead at Slidely + Promo. * * * Storyteller by day. Content consumer by night. Habitually inspired.

Comments are closed.