In the past ten years or so, social media continues to teach marketers and SMB’s some valuable lessons. From the importance of telling an authentic brand story and the power of direct communication and engagement with your customers and audience. One of the most important lessons, though, is that in order to stay relevant and continue to get great engagement on your posts, you must evolve your tactics as new trends develop.
Right now, the most powerful and new trend for successful marketing campaigns on Facebook (and almost every single other social media outlet) is video ads. In general, people spend more and more time consuming video online, especially on mobile devices. It’s projected that in 2016 marketers and SMB’s will see a 19.8% increase in video consumption.
That’s huge. It opens a great opportunity for you to get in front of your customers more often and more successfully on Facebook.
Tips for Creating An Engaging Video Ad
Video ads offer a huge opportunity to boost Facebook engagements across the board. Are you new to the video ad idea? Do you know how to create a video that will get the engagements you need? Don’t be intimidated. It’s much easier than you think and we’re here to help. By the end of this blog, you’ll have all the tools you need to make a video that will boost your Facebook engagements. Just follow this simple list of five great ways to boost Facebook engagement with video ads.
Don’t Reinvent the Wheel, Repurpose The Content
Most marketers and SMB’s get overwhelmed because they think they need new materials and content to create a great video ad. This is not the case. It’s always better to repurpose content that saw high engagement than to make something from scratch. It’s successful content that already performs well with your audience, it’s on message, and it’s already a part of your marketing strategy. So, take a look back through your top performing posts and ads on Facebook and use the same idea, call to action, and content in your video ad.
If you don’t have content that you love and performed well on Facebook, Promo offers you a full library of pre-edited, high quality content to help you create an effective video ad.
Use A Video Ad As Your Featured Video
Once you have a great video ad that you like, it’s time to feature it on Facebook to help boost engagements. There are two simple and quick ways to use your video ad as a featured video. First, in the About section of your Facebook Fan Page, you can upload a video which all your current and new fans will see first when they visit your page. The second way is to pin the video to the top of your feed. These options put your video ad at the forefront of your page. Pinning the video make your ad always visible and accessible to your audiences. These specific and strategic placements invite higher organic engagement naturally.
Get Creative With Calls To Action
Since video ads not only do a great job of capturing the attention of your audience, but also, holding the attention of the audience, it’s more important than ever to deliver a creative, captivating, and awesome call to action. Match the call to action with the overall theme and message of the video ad so as not confuse the audience. Encourage your audience to watch more of your videos in your Facebook Playlist. Direct them to “learn more” about your product or service. Tell them directly the next step they should take engage further with you. You can use your call to action to tell them to like, comment, or share the video.
Share The Wealth
Does your website or blog see more traffic than your Facebook Fan Page? Do you see higher engagements on those outside sources but want to bring the same success to Facebook? Create a video ad that works for both your website or blog audience then post it first on your Facebook page. Once it’s on Facebook, you can easily embed the video onto your other site. Doing this will give all the views and engagements to the original video posted on Facebook. This will drive overall higher engagement rates on Facebook directly from your organic traffic elsewhere.
Spend Money Only Where & When It Counts
Don’t spend all the money in your marketing budget on the creation and production of your video ad. Do spend it on strategic boosts and targeting a broader audience on Facebook to help get the right kind of engagement. When you use Promo, you get a beautiful and creative video ad that comes with all the licensing you need at a price that won’t break your budget. So you can take the money you save and concentrate it on a paid Facebook campaign. You don’t need to spend a lot of money to have a big impact on engagement on Facebook. Start with a small target group with a small amount of money and see how it goes. It’s a great way to generate new leads, catch potential customers, and start a strong relationship with people you might never have reached before.