Creating a professional branding video can make or break your business. That’s why knowing how to create a video that will professionally establish your company and excite your target audience is crucial.
Branding encompasses everything included in the way your potential audience and competitors perceive you, which essentially affects everything you do in your business. Nowadays, with over 8 billion users worldwide using social media there is no doubt that branding yourself properly has never been more important. With video predicted to take up 80% of web traffic by 2019, there is no doubt that the right way to get your name out there is by creating a professional branding video that will reach a much wider audience than your content ever could.
Video is increasingly proving to be the best possible way to brand your business. With it you can build relationships with your customers and target audience, experiment with your brand’s content and creativity, explain your value proposition and create a meaningful emotional relationship between your brand and your viewers. Video marketing and video advertising has actually become such a strong tool that research has found that by 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Getting Started: Creating Your Branding Video
In order to guarantee you are utilizing the power of video to your advantage, consider using the following tips before uploading your branding video and sharing it with the world. Make sure your video represents your story in a relatable way that you’ll be happy with and keep in mind that according to 3M, 90% of information transmitted to the brain is visual.
Know Your Audience
One of the key parameters to creating the best type of branding video is knowing who you’re addressing in your video. A danger when making a video for everyone is that it will end up compelling no one. You’ve got to know who you’re talking to and get specific when deciding how you’re communicating exactly to that audience. Knowing which social networks are used by your target audience offers the best potential for engaging them with your video content. Consider creating an online persona in order to target the right kind of audience you’re after.
Create a Video Bio
Whether you’re a one-man company or have hundreds of people working for you, creating a video bio for your brand is the best way to make sure you’re getting the attention you deserve. Just as actors have showreels, your brand needs a video that will present your story in the best way possible. Since the human brain processes visuals 60,000 times faster than it does text, most people will prefer watching a video bio than reading it. Your video bio should not be a version of your resume, but showcasing your unique value proposition. Share your point of view in your video bio, express your personality and engage through your intonation and body language with those you seek to influence.
Understand the Difference Between a Conversion Video and an Engagement Video
If what you’re looking to get from your branding video is a drive to sales, make sure you know the difference between the two types of videos. While a conversion video is designed to drive sales, an engagement video will help you build your brand and get people to subscribe to your social media networks.
Share Your Videos on Social Media
What was once almost considered taboo is now a must for every company that respects itself. Uploading and sharing your videos on social media networks can help you get to your brand to its preferred target audience. Just make sure you keep consistent with both the timings of your uploads and their content.
Share Stories People Will Want to Hear
Textual content may not be in the height of its game but that doesn’t mean it doesn’t matter at all. People want to hear about things that will intrigue their imagination, make them think and most importantly – make them want to share the story they’ve heard with other people. Creating a good video has to include all these elements. After all, you can’t persuade people to buy something they don’t care about. They first need to care about what they’re buying.
Promote Thought Leadership and Insights
Video is able to present you in ways text simply can’t. It serves as an excellent platform that’ll enable you to educate your viewers on different issues that are important to your business, brand and industry, and position your brand as credible, professional and as a great source of information.
In short, getting your word out there shouldn’t be done by words anymore, but through visual media. Creating a professional branding video can help you take your brand to the next level and if done correctly, position you way above the rest. Don’t forget to be creative and push the boundaries here and there. That way you’ll be sure to put yourself on the map.