Nothing ups your advertising and marketing game like video ads. With 50 percent growth in video views on Facebook and over 8 billion video view on Youtube, it’s pretty clear that the future of connecting with your audience is through videos and video ads–especially on your social networks.
We can go on and on about the overall benefits of using video ads for your next campaigns, but we’ll keep it short and sweet with these four reasons.
Reason 1: Video Ads are Mobile
People consume most of their content while on the go. Videos are compact, easy and entertaining to watch on the go. They’re readily accessible on all social networks as they appear all over timelines and feeds. Video ads go perfectly with the mobile consumption trends and will help boost your mobile engagements overall.
Reason 2: Videos Connect Easier with Audiences
Videos give advertisers more time and space to tell a story. These days, audiences look deeper into a brand for more than just their products and services. They look for brands to inspire them and move them. Videos can teach and inform audiences in a way that banner ads can’t. They can tell a more complete story in a short amount of time through the use of music, clips, and text. Using a video can help create a strong relationship between you and your audience.
Reason 3: Video Ads Lead to More Sales
A recent study found that customers were more likely to click the “buy” button after seeing a video ad online. When you run a video ad on a social network make sure to include a link where your products and services can be bought. This simple one-click process can drive higher conversion rates because you’ve already captured and engaged your audience.
Reason 4: Easy Measurability with Video Ads on Socials
Facebook Insights and YouTube analytics make it easy to track and benchmark your successes with every single video ad you upload. This makes your next video as creation easier and racking your ROI much more simple.