20 Video Marketing Tools to Boost Performance  

on May 10, 2018

What’s the biggest and baddest tool in your shed? Can it outperform everything else?

When it comes to the digital arena, every business needs to seriously consider bringing their own content to the match. However, this goes beyond simple text or blog posts. No online marketing strategy is complete without a video creation platform.

Video is arguably the most important aspect of a successful marketing plan today. Here are a few numbers to show why it’s the sickest tool you got:

You can reach a larger audience and drive traffic using the right video maker. Despite these facts, many business owners don’t know where to start. To help, we’ve put together a list of our top video marketing platforms to get you pumped and equipped for wrestling the competition:


1. Hoostuite

Hootsuite is a super popular site where you can manage and market all your social videos in one spot. Simultaneously schedule and post to Twitter, LinkedIn, and Facebook like a boss.

Their user-friendly dashboard allows you to drag and drop media files straight into a simple interface that you can then schedule to do all the heavy lifting. It’s like a coloring book for artists. Easy peasy. You just stick to being creative!

Cost: Free. Pricing plans go up from there.

2. Sellamations

Sellamations is for doodlers who want to create animations as time-lapsed drawings. It also offers additional services like storyboarding, professional voiceovers, and screenwriting. Get your doodle on!

Cost: Click here for a pricing overview.

3. Filmora

Filmora is a video maker for YouTubers. It comes equipped with professional-level tools for novice or casual users. It’s simple to manage and starts out free! How can you get better than free? You can’t.

Cost: Basic is free; Premium is $59.99.

4. Animate

Major brands like Tyson and McDonald’s are tapping into animated marketing videos. Vision is the most dominant of our six senses and our brains work through visuals 60 thousand times faster than written words. (As if that’s not obvious).

GoAnimate offers a way to capture an audience’s attention by helping users create animated videos on-the-fly. No previous animating experience is needed.

Cost: Free 14-day trial; click here for pricing plans.

5. SproutVideo

Mobile-based video access is where tech has taken us so far. Instagram has done for mobile video what YouTube did for video in general. Bet you thought is was all pictures, huh? Nope, nope, nope.

Cost: 14-day free trial; click here for pricing.

6. Flipagram

Flipagram started out as a video maker that would also post content to other platforms. Over the last year, however, it’s become an individual site. Users can add music and images to videos right from their mobile phones. And with no price tag, it makes video marketing a snap!

Cost: Free.

7. Lumen5

Artificial intelligence powers Lumen5’s video maker. Their big sell claims anyone can have a video ready to go inside of a few minutes. Just beware of the robots taking over, John Conner!

Cost: Basic level is free; click here for other prices.

8. Powtoon

Powtoon is a video building powerhouse packed with templates, styles, characters, backgrounds, and video samples. You can either record in the app or upload your own video. Sites like this make video marketing incredibly convenient and a lot less scary. Hey, get out from under that desk!

Cost: Free.

9. Shakr

Shaker is a video maker with a focus on getting the user the most ROI from video marketing as possible. Cha-ching! Each template is made by professional online marketers focused on creating effective ads.

Cost: Free trial; click here for pricing.

10. Promo

The fastest and highest quality video creator on the market, you can make premium video ads in under 5 minutes. Simply choose from over 12 million pieces of footage from the likes of Getty and Shutterstock, add your text and logo, put a nice piece of music in the mix and off you go. Still seem like too much? No problem! With 100’s of templated videos in collectiosn from Real Estate you can just customize with your lgo and click publish. Use Promo and you might actually have time to drink that coffee.

Cost: Varies by plan.

11. Snagit

What was once a simple screen grab tool has now moved into video. Good call team. So if you’re looking at amazing social content or other fun video creatives online and want to share it with your community or do a clean re-share on social media, this is the tool for you.

Cost: $49/month

12. Camtasia

Camtasia is a drag-and-drop video editor that seamlessly integrates into YouTube, Vimeo, and Google Drive. Use it to add motion graphics, music tracks, PowerPoint presentations and more with only a few clicks of the mouse. That’s cam-tastic!

Cost: Free trial; then prices vary.

13. VideoScribe

Ever wonder how those whiteboard animations are done? VideoScribe is how. It’s got a bit of a learning curve, so get lots of practice before making your official video. Animations are rad when done properly.

Cost: Varies. Check out pricing here.

14. Vidyard

Vidyard is the most expensive and complicated member of this list. It shines best when integrated into marketing automation. The video marketing tool offers features like email capture and behavior triggering. Just be sure you vet it thoroughly before dropping a dime.

Cost: Free 14-day trial. Then, prices vary.

15. Viewbix

Yet another leader in integration and automation. Viewbix lets users add interactive applications to videos. You can enhance anything from CTAs to forms, directly onto an existing video. Superb!

Cost: Check out Viewbix’s pricing guide here.

16. Vimeo for Business

Vimeo’s biggest selling point is that it works as a cloud-based catch-all for your videos. The subscription even includes 5 TB of storage. So now you can be an even bigger data hoarder! Tee hee.

Cost: $50/month, billed annually.

17. WeVideo

WeVideo is a flash-based option for more tech-savvy folks. It works with your browser, Dropbox, and Google Drive support. Most importantly, it’s super fun to use.

Cost: Minimum is $4.99 per month. Check out their complete list here.

18. Wideo

Wideo calls itself, “The Best Video Animation Maker for Business.” It helps you put together animations inside other animations. Users create, edit, and even share their completed videos across all social media platforms. Just don’t get stuck in cartoon-mode all day!

Cost: Offer monthly and annual memberships; pricing guide here.

19. Wistia

Wistia is an easy-to-use video hosting service that performs like most other video marketing platforms. It also offers a customizable player, detailed analytics, and access to Soapbox, a free video creation tool. It’s like the swiss army knife of sites.

Costs: Free for beginners. All others, click here.

20. Buffer for Video

Buffer for video works similarly to its social media counterpart. Upload your video one time, and Buffer for Video will post it on your schedule to multiple networks. Now you can go back to more important things, like level 134 on Candy Crush.

Cost: Click here for detailed pricing.

It doesn’t matter what you offer or what you’re selling. Successfully scaling any business isn’t done without video marketing. Demand for video continues to rapidly increase. Roughly 52% of marketing professionals over the world regard video as the most valuable form of content in terms of ROI.

Get started by choosing one or two of these and run with them. Repeat as necessary with a focus on growing your business. The use of a video marketing strategy ensures you’ll see results two-fold across all social platforms. It’s the best way to not only drive digital revenue but reach your audience in a way that keeps them engaged. Like they say in the “Field of Dreams,” if you make the video…they will come.


Content Lead at Slidely + Promo. * * * Storyteller by day. Content consumer by night. Habitually inspired.

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