Video marketing is a great way to promote your business, speak to your customers, or even offer important insight to others. The latter can be an invaluable tool for helping build your brand. Building a business can be a lot like playing chess. It’s all about looking ahead and positioning.
To that end, positioning yourself as an authoritative source within your industry is invaluable no matter what field you’re in. A cursory look at most any marketing or entrepreneurial influencer will show you the power of video marketing and what it has done for their brand.
Hey, starting a business isn’t easy. It takes a lot of hard work, dedication, and knowledge. There will be a series of peaks and valleys ahead of you. While finding your own way is important, there’s a lot of great insight to be gained from these 12 must see videos on business success.
1. Steve Jobs 2005 Commencement Address
When Steve Jobs gave this commencement speech at Stanford in 2005 he had already been battling pancreatic cancer, the disease that would ultimately claim his life. The speech is a great walk through the ups and downs of running a business. From humble beginnings to the struggle of actually being fired.
The speech is a great reminder of why Steve Jobs was a unique individual and why Apple was so successful under his guidance. The closing remarks: “stay hungry, stay foolish” is a perfect encapsulation of what many entrepreneurs feel at times.
2. Larry Smith’s 2011 TED Talk
Larry Smith is an economist, an educator, and a mentor. Throughout his career he has coached startup and business management techniques to thousands of students and business professionals alike. His TED Talk is a great lesson in having passion for your career, and how to avoid making excuses.
3. Gary Vaynerchuck: How To Start
Few people have taken video marketing to the extent that Gary Vaynerchuck has. From humble beginnings working in his family’s wine store, “Gary Vee” has built an online empire. He consistently posts videos, some planned and professionally shot, others just livestreaming his thoughts.
Gary Vee is a social media guru, a content marketing pro, and someone that any entrepreneur can learn a thing or two from. His “How To Start” video is one of the most popular on his YouTube channel and covers the importance of, you guessed it, getting started.
4. Greg McKeown: The Disciplined Pursuit of Less
In this video, Greg McKeown explains the importance of “exploring the very critical things you want to pursue and eliminating the rest.” It’s an important reminder to entrepreneurs that while you will have to wear many hats, maintaining focus is important to success.
5. Carrie Green: 5 Tips For Running A Successful Business
Carrie Green is an author, business owner, and founder of the Female Entrepreneur Association. Like Gary Vee, Carrie Green has made great use of video marketing. She frequently shares tips, strategies, and advice with her audience on her YouTube channel.
This, and many of the videos on Carrie’s channel are a perfect example of building a personal brand through video marketing. The 5 tips are insightful and leave the audience wanting to know what other bits of wisdom Carrie has to offer.
6. Rand Fishkin: SEO In under 90 Seconds
Remember when we said your video marketing content doesn’t have to be lengthy to be effective? If Rand Fishkin, marketing guru, and co-founder of MOZ.com can break down the complexities of SEO in under 90 seconds, you can certainly trim your videos down as well.
Few people in the online world have garnered as much attention and respect as Rand Fishkin. Widely seen as a digital marketing savant, Rand has contributed to nearly every major marketing publication on the internet. Simply search for his name on YouTube and you’ll get thousands of results.
Understanding SEO is important for any business looking to craft an effective online marketing strategy and Rand breaks it down nicely.
7. Jonathan Bell: How To Create A Great Brand Name
One thing that many businesses struggle with is the name! After all, you want a great brand name that sticks. Jonathan Bell breaks down the different types of brand names out there and how you can pick a good one.
This is another TED Talk video. TED Talks are great tools for business owners of all levels. The advice, insight, and guidance they provide can be invaluable, so they’re great for anyone looking to continue building their knowledge.
8. Content Marketing Institute: What Is Content Marketing?
Content marketing is now synonymous with online marketing. It’s no longer a trend. The Content Marketing Institute provides a steady stream of content. From tips on blogging to infographics to video marketing best practices and more. This video gives a great breakdown of what content marketing is and why it’s important, including some thoughts from business and marketing influencers.
9. Bill Gates’ 10 Rules For Success
This video has two big things going for it. First, it’s hard to question Bill Gates’ ability to be successful. When you’re the founder of Microsoft, odds are you’ve figured out a few things along the way.
Second, this video is also a bit of video marketing from Evan Carmichael: an entrepreneur, venture capitalist, and more. Evan has leveraged the power of video with YouTube and runs one of the largest channels for entrepreneurial advice.
10. Guy Kawasaki: The 10 Mistakes Entrepreneurs Make
When you’re an advisor to Google and the Chief Evangelist of Apple, people listen. Guy Kawasaki knows a few things about success. This video is a great look at the common pitfalls business owners may encounter as well as how to avoid them.
11. Entrepreneur: How To Manage Time
If you’ve noticed a theme, it’s that numbered lists are effective in video marketing. It immediately conveys value, i.e. “here are 10 things you need to know.” That said, Entrepreneur has a lot of knowledge to impart.
One thing that many business owners struggle with, especially in the early days, is time management. This video has some great ideas on how to successfully manage your most precious resource: time.
12. Neil Patel: Stop Reading, Start Doing
To say Neil Patel is a marketing guru is an understatement. He’s a bestselling author, marketer, and is recognized by Forbes and The Economist as a top marketing influencer. He was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Not too shabby!
Many business owners think that in order to be successful, they need to read a lot . Sure, this is important. Educating yourself on your industry, on marketing, accounting, etc is vital. However, in this video Neil speak to the importance of actually executing your knowledge. The title says it all. Sometimes it’s time to stop reading and start doing.
Create Your Own Way
A common theme you’ll see in the videos above is that entrepreneurs and business founders are motivated, passionate and, most importantly, driven. At the same time, there is no magic formula for starting a business and being successful.
Finding success is often a series of trials and errors, ups and downs, peaks and valleys. You can master your video marketing with beautiful, professional video content, crush your blogging, and learn to perfect an elevator pitch. All are important tools for being successful in the online world. However, at the end of the day, starting a business is tough. The people in the videos above figured that out and were able to persevere through the hardships.
Are you ready to do the same?