Real estate marketing isn’t what it used to be. Formerly competitive advantages have become the standard bar for entry, overly saturated markets continue to grow, and competition for visibility remains tiger-fierce. And as mobile apps, virtual tours, and social media continue to simplify home searching and selling, the competition among agencies only intensifies.
Luckily, you don’t have to boast the most listings or blow a corporate-sized marketing budget to earn your spot as a top agency in your area. These 9 simple low-budget ideas for marketing real estate can effectively help build your image and your numbers.
9 Real Estate Marketing Ideas That Won’t Shatter Your Budget
Stay visible in your community
Real estate agents thrive on local contacts and connections, and staying active in your community helps you make as many as possible. Attend social events like a business get-together or a community awards ceremony, visit town festivals, join a committee–anything that can help keep your name top-of-mind to those around you. Keep your focus on building relationships with people so that when someone does need your service, you can be the first person they think to call.
Reward every referral source
It’s common practice to ask past and current customers for referrals, mainly because the referrals typically prove successful. But you can take your referral program a step further by promoting a cash incentive to anyone who sends a new paying client your way. You can let people know about your program on your business card or other collateral material, post it on your website, and tell family and friends to spread the word. The best part? You only pay when you’ve got a sure sale–no casual interest-seekers allowed.
Host an educational class or lunch-and-learn
Modern marketing isn’t about selling. It’s primarily about building relationships and adding value. And you can do some of both when you host an informational class or a lunch-and-learn workshop. You can target prospective buyers or sellers and develop an educational session that targets some of the pain points of the buying or selling journey. Offer a free lunch to entice attendance. You should also screen registrants before granting them a spot to ensure they seriously want to attend the class and not just score a free meal.
Connect on social media
Social media offers a variety of ways to market your properties and your brand image, and, for the most part, you won’t spend a dime. Start by creating a free profile on channels like Facebook, Instagram, Pinterest, LinkedIn or other platforms where your target audience frequents. Next, use these platforms to showcase your client success stories, share your listings, make connections with past, present and future clients, and provide information about your agency and professional background.You can also choose your own budget (big or small) for advertisements that will push your content to your target audience.
Create and share helpful, relevant content
As mentioned earlier, marketing isn’t about selling, it’s about making the right relationships and providing value to those you meet. And real estate marketing is no different. If you want to prove your value, start a blog on your website. Offer buying and selling tips, how to choose the perfect home, decorating ideas, popular home features, moving checklists, success stories, “horror” stories, or infographics that can provide helpful information to your client base.
You can share these posts on your social media channels, or secure a spot as a guest blogger on a popular real estate website. Anything that you can publish with your name and agency attached will help position you as a leader in your market.
Focus your energy on video marketing
If we’re already on the subject of content marketing, it’s essential you put just as much, if not more, emphasis on your video rather than textual marketing strategy. Videos nowadays are much more powerful than textual content with statistics showing that companies using video enjoy 41% more web traffic from search than non-video users. If you want to market your real estate agency like any larger firm would, you have to create videos. However, that no longer means putting your entire budget on the line. You can simply use platforms like Promo video maker to create professional videos that won’t break the bank. Keep in mind that four times as many consumers prefer to watch a product video than to read about it so focusing on video will certainly pay off in the long run.
This video is a great example of the kind of video ad that can drive traffic to your website and get great content in front of your audience.
Claim your online business directories
As an industry that relies heavily on local business, you need local search rank to work in your favor. To appear as a local option, register yourself for free online business directories, like Manta, Yelp, and Google My Business. This helps to establish your credibility with search engines, as well as provide website and address info to people searching for you. Also, make sure to keep consistent information between directories–any detail that doesn’t look cohesive across all channels won’t appeal to search engines as easily.
Ask for online reviews
Online reviews aren’t just nice to have anymore , in today’s competitive market, they’re becoming more of a necessity. Positive online reviews signal your overall strengths to your prospects. Ask friends, family and satisfied clients to leave you a five-star review on Google or social media. It costs you (and them) absolutely nothing, but can do wonders to boost your reputation.
It’s one of the oldest tricks in the advertising playbook, but sticking your business information onto your car still maintains its effectiveness. You can order an inexpensive car magnet printed with your contact info and advertise everywhere you go. Keeping your name in the public eye can help increase top of mind awareness every time you cruise through town.
When it comes down to it, the amount of low budget real estate marketing ideas is limited. However, the ones listed above can easily fit into your current strategy for little to no investment, and will probably make the most sense from a financial standpoint to try first. Give them a chance and you’ll soon see the results speak for themselves.